A buzzing new attraction is in the works.

In a move to excite beer fans in London - since one in every ten pints sold here is a Guinness - Diageo have designed an incredible addition to the Covent Garden scene. Say hi to Guinness at Old Brewer’s Yard.

Just a stone’s throw from Neal Street, the site wasn't picked by accident, and the clue to why is in the name. Beer was made in the area way back in 1722 and Old Brewer's Yard is considered a significantly important part of London’s heritage. But enough of the history lesson, you want to know about the future, right? Prepare for a 50,000 square foot behemoth promising a central covered courtyard hosting events, an open-fire kitchen and a restaurant complete with a 360-degree glass rooftop.

…We know, it sounds immense. And it’s set to put Diageo back a hefty £73 million.

If you’re like us and have visited the iconic Guinness Storehouse in Dublin, you’ll know the brand's tours and tastings are next level. The microbrewery here will be producing limited edition beers, alongside the classic stout on draught. And if that’s not enough? You can take the experience home with themed gifts like rare collaborations and items unique to Old Brewer’s Yard. Sláinte.

Guinness at Old Brewer’s Yard launches in October 2024 and will be found at Shelton Street, WC2H 9PU. Seeking out the best stouty goodness? London’s Irish pubs are a safe bet, so discover the best here.