Pick & Cheese Review: The Cheese Conveyor Belt In Seven Dials

A few years ago you couldn’t go online without seeing something cheese-related. From cheese-filled advent calendars to cheese-flavoured gin (has anyone actually ever tried this by the way? Asking for a friend), dairy was queen - and praise brie to God, it still is. The Cheese Bar opened in Camden in 2017 and became famous overnight for its grilled goods and two years on, they dreamed up another incredible concept: Pick & Cheese. Billed as the first cheese conveyor restaurant in the world, but has it stood the test of time?

You can pick and 'cheese' from 25 dairy varieties at this unique restaurant.

DesignMyNight Review Of Pick & Cheese

Pick & Cheese is housed in London’s Seven Dials Market, which won DesignMyNight's Art of Going Out Awards in 2024. Pick & Cheese is situated on the top floor, and being a world first - it was the crowning jewel of KERB’s operation when launching over five years ago. Backless yellow stools wrap around the bar and hanging lights dangle bright bulbs over the counter, shedding light on the glass domes zipping across the 40 meter conveyor belt. It’s a catwalk of cheese, made up of yellow, pink, grey, blue and white plates, each numbered to match descriptions on the menu, and each separately priced depending on their colour.

Great intentions of sampling everything in an orderly fashion went out the window pandemonium broke out, leaving us looking at the smoked Gubbeen from Cork, Ireland (£4.90). The Irish cheese came excellently paired with Yorkshire rhubarb and ginger jam that shocked taste buds with tangy, warm flavour.

I know what you’re thinking now. Where’s the hot food, tho? Don’t worry your pretty little head because The Cheese Bar have that covered too, with an 'Off The Belt' menu - and yes, their infamous cheese toastie (£8) is on it. Pairing mozzarella and hot honey, cheddar and onion with glazed ham, and goats cheese with honey, walnut and rosemary butter, it's hard to choose between the three flavours here.

Pick & Cheese was the first of its kind in 2019.

Pick & Cheese: Overall

‘If I hear that someone doesn’t like cheese, I declare them mentally not all there’. That, my friends, is a direct quote from my former housemate, and on this occasion I have to agree with her. Pick & Cheese isn’t just a gimmick to satisfy a continual cheese trend. They source their cheese as locally as possible and you can tell that an insane amount of effort went into every plate on the belt.

The atmosphere is chirpy and unpretentious too, leaving you to eat your hoard of plates in peace, and without judgement. From the mind-boggling blue cheese ice cream to the odd combinations (cookies and cheese is a winner, people), I can safely say that the world's first cheese conveyor belt restaurant is a massive success. Some would go as far to say that it's un-brie-lievable; sorry, not sorry.