Greggs and Primark? Name a more iconic duo, I'll wait...
Wondering why sausage rolls have been turning up in the pockets of Primark’s mannequins? It’s not because they were peckish (although we’re sure even an inanimate doll couldn’t say no to a bit of Greggs). It’s because – drum roll, please – the famous bakery chain and the fashion brand have collaborated to unveil something unprecedented; Greggs Boutique.
Ya heard that right - the steak bake connoisseurs are launching a clothing range. Even better, they’re holding a two-day pop-up in Soho where you can bag up to two items on the house. From the 17th to 18th of February, foodies and fashionistas alike can shop the new collection before anybody else, with free tickets available exclusively through DesignMyNight.
Not only will you get to cop a few pieces of complimentary clothing, but also customise them so that you get a unique, personal fit (and look like a snack). On top of that, there will be a top DJ spinning cracking tunes and lots of Greggs grub.
And that's not all the brilliant bakers have been up to this month either. Over in Birmingham's Bullring & Grand Central, they're launching Tasty By Greggs, the brand's largest-ever café in the world. What a time to be alive, eh?
You can find Greggs Boutique at 55 Dean Street, W1D 6AL on the 17th and 18th of February 2022. Free tickets are now available via DesignMyNight here.
