House of Peroni is back! Check out their latest pop-up stint here!
London, Paris, Milan. Italy has always been top dog when it comes to style, and it is common knowledge that Peroni is valued by its customers as a beer that is as refined as it is refreshing. After the roaring success of their first House of Peroni pop-up, our friends over at Peroni have returned to London, this time to showcase the new wave of Italian style and creativity with a special focus on film and fashion.
The House of Peroni serves an innovative array of Peroni infused cocktails, designed by Gerry Calabrese.
Designed by Andrea Morgante, award winning architect and co-designer of the Enzo Ferrari museum, The House of Peroni takes its guests on a multi-sensory journey through the style and glamour of Italian creativity.
Guests can look forward to experiential fashion installations designed by Italian designers Fabio Quaranta and Simone Rainer, as well as a video installation designed by Quayola, intended to take its viewers on an immersive journey into the bedrock of Italian art and culture. The soundtrack will be provided by 25 of the most up and coming Italian musicians: bespoke playlists can be heard across all areas of the pop up, whilst Saturday nights will see live performances from these maestros.
Peroni have enlisted London's favourite cocktail fiend Gerry Calabrese to craft a cool selection of cocktails, all innovatively infused with - you've guessed it - Peroni, served across both bars. Guests can also get involved in Mixology masterclasses.
There are a number of ticketed events, all of which are a further celebration of Italian style and culture. Italian films are shown every evening in the cinema, with Wednesday evening playing host to a ticketed film and dining experience designed to take visitors on a sensory journey through the taste, smells and texture as exhibited within the new and critically acclaimed film The Great Beauty. A menu put together by the Michelin starred Costardi Brothers offers guests a number of film and fashion inspired dishes, served in The Kitchen between 12-10pm.
The House of Peroni is open from 6th-30th November at 41 Portland Place, London, W1. The House of Peroni is open between 12pm and 12am and the kitchen is open between 12pm and 10pm. Entry to the pop up is free, and tickets for events are priced between £35 and £40. Entry is strictly over 18s.
