Opens
What they say:
Bring on Babylon! This summer you can devour a cool drink in a relaxed Jamaican atmosphere just off Brick lane. As the fireworks sparkle for the Olympic Opening ceremony on Friday the 27th of July and buzzing until the 12th of August this pop-up bar is fun-filled and free; simply sign up on www.puma.com/yard and register for access.
What we say:
Kudos to sportswear brand Puma this 479,160 square foot Jamaican social club and outdoor hang out yard in East London will have Kingston-inspired food stalls serving authentic Jamaican cuisine and a Beach Bar with island-themed cocktails. The Puma Yard will have a fun line-up of sports and sports gazing, music and parties with performances by Groove Armada, Jamaican born reggae artist Gyptian and Professor Green. It’s set to be an awesome place to chill and cheer on as you follow the athletes’ measure their extraordinary strengths and skills on the large screens. There will be lots of entertainment and sporting games for active beach bums like foosball and ping-pong. If the sun or Caribbean drinks strike you with a slight blow of hubris you can test your speed against Usain Bolt’s 9.58 second world record.
The Puma Yard will also have a unique retail space featuring a multi-level shopping experience complete with a rooftop deck bar. Exclusive items include Usain Bolt-inspired trainers and Olympics fan wear designed for Puma by Bob Marley’s daughter Cedella Marley.
